Decoding Consumer Behavior with 24SEVEN: In an effort to better understand consumer shopping habits in the UAE, 24SEVEN has released a groundbreaking report, Inside the Baqala. This detailed study not only shines a light on the pivotal role of baqalas—local grocery stores in the UAE’s retail landscape—but also provides valuable insights into the shopping preferences of UAE residents.
Why Residents Choose grocery stores: According to the report, a significant 60% of UAE residents visit baqalas at least once per week, emphasizing the essential role these stores play in everyday life. Accessibility is a key factor, with nearly six in ten respondents citing the convenience of location as their primary reason for choosing grocery stores. Furthermore, 31% of shoppers are attracted to these local stores for their unique, niche products that are not typically found in larger supermarkets.
The Value of Extended Hours and Personal Touch: The report highlights that local grocery stores are not just about shopping; they’re about the experience. Approximately 27% of respondents appreciate baqalas for their ‘open all hours’ convenience, providing a critical service outside regular shopping hours. Meanwhile, 20% of consumers value the personal interaction and friendly nature of grocery store staff, reinforcing the importance of community and personal service in the shopping experience.
A Shift Towards Digital Payments: 24SEVEN’s research also details a significant transition in payment preferences among grocery store shoppers. While cash remains a common payment method (26%), a notable 47% of respondents now prefer using debit or credit cards, and 22% are opting for mobile wallets. This shift highlights the growing demand for digital payment options in even the most traditional shopping environments.
24SEVEN’s Role in Transforming Retail: This survey underscores the urgent need for small grocery stores to embrace digital solutions to stay competitive. 24SEVEN is at the forefront of this transformation, providing innovative technologies like the 24SEVEN Optima POS system. These tools are designed to integrate seamlessly into the daily operations of baqalas, enabling them to offer enhanced services, accept various payment methods, and operate more efficiently.
The insights provided by 24SEVEN are not just statistics—they are a roadmap for the future of retail in the UAE. By understanding how and why consumers shop at local grocery stores, 24SEVEN is helping these businesses adapt and thrive in a digital age. For more detailed findings and to see how 24SEVEN is powering the evolution of community commerce, visit 24SEVEN’s full report.